Considering the delay with the law suit and the late closing date, I think that they must have been very busy just trying to keep everyone lined up to get the new snowmaking system installed for this season.
I know from selling multi-million dollar systems with long delivery times that they must have been on the phone every day with the magic carpet manufacturer, snow gun manufacturer, and the contracter who is doing the installations, in order to get those things installed for this season. Not to mention the time they spent with lawyers in regards to the law suit.
I'm sure that they had to put nonrefundable deposits on the magic carpets and the snow guns, before they even closed the deal, in order to get those things in time for this season. That shows a lot of commitment!
They missed the window for billboards on the PA Turnpike. I was up the N.E. Ext. two weeks ago and all of the new ski area billboards are up.
I expect that beginning in December they will be doing a lot of TV and radio advertising.
The $29.95 "Internet Special" for the cap, I think, is a result of them being busier than a one armed paperhanger in order to get ready for this season. I'm sure that they'll be on sale for a lot less in March!
Actually, to be honest, I wish them only success, but in a selfish way I wouldn't mind one more year of no lift lines for MLK or Pres. Day Weekends, especially if the new snowmaking system and weather allows them to be 100% open!