I think its getting kinda outrages now, Gore mountains pass is almost $700 after taxes. I guess it really comes down to the average skier. I get out on average 8-15 times a season which is weak, but I also had school and college. I'd say the average skier gets out about 15-25 times a season. So a skier who goes to gore is saving between 400-500 a season if they went to gore all season long. I also think that if they lower the price they would sell a lot more and make more money selling cheaper passes vs. the more expensive pass. I know this is a no brainer for most of us here, but what do you think the industry should do. Lower the price or keep it the same. Personally I think the industry should try different things in there passes if they want to sell them at that price like discount foods on certain days, or "hotel points". Every time you come to the mountain show management and earn a point for everytime you go. Say 20 points add up you get a free night stay at the resort's hotel (For those resorts that have them). This would get skiers to buy season passes consecutively season after season to get these points. Hell call it resort points, where you can buy food, or even a free lift ticket for a buddy tagging along. What do you guys think??
I don't think resorts care a whole lot about what the local skier thinks of the cost of a seasons pass. They do much better selling day tickets or passes and services to wealthier tourists. The resorts are there to turn a profit and are unsentimental about hurt feelings or cost concerns.
I know some will disagree with my thoughts, but that is just my experience. I think the way to approach it is to start asking questions about what a resort is giving back to the local community, especially if the operate on public land. Bad press makes for a more plyable resort managment team.
Of course, if you think the pass is really to costly, don't buy it.
Posted: Jul 08, 2005 - 9:27 AM GMT
Edited: Jul 08, 2005 - 9:38 AM GMT
Many resorts count skier/rider visits.
Increased skier/rider visits means more money one way or another. As long as you show up even with a season pass youíre going to spend money. Many times season pass holders drag along their non-season pass holder friends and relatives.
Often season pass holders will end up using a lot less days then they original thought they were going to use. Season pass prices are all about maximizing both skier visits and season pass income. Decrease season pass prices and you increase skier visits but you may also decrease your ticket sales income. On the other hand, if you decrease season pass prices you may actually sell a lot more season passes and increase your overall income from ticket sales. Too many seasons passes may mean very long lift lines, which could impact daily ticket sales and overall skier visits. On the other hand if you sell lots of cheap season passes and they donít show up to ski that often then you made some money on season passes you would not have with higher season pass prices. If you had a good snow year the previous year then you may be able to increase season pass prices the following year.
Ski Area Management is lot like farming. You take your chances, roll the dice, and then the weather gods determine if you make a profit.
I'd say the average skier gets out about 15-25 times a season.
i'd say your estimate is a little high for the average skier. most average skiers don't get out all that often during a given year. i think somewhere between a half dozen and a dozen would be more realistic to account for families and most recreational skiers.
skipatrol40s really nails this one, the ski areas probably debat season pass prices for hours on end factoring in how low to go to entice the most amount of buyers without shooting themselves in the foot profit wise.
if a pass price is dropped from 500 to 450 and a ski area normally sells say, 1000 passes... that ski area just lost $50,000. they now need to sell 112 extra passes to justify the change in price, if not the ski area lost profit and lost pre-season cash flow. that's over a 10% increase. it is a gamble, and as the ski areas compete for season pass dollars, lowering prices may not entice skiers to make the jump.
i think what sells a lot more passes than cheaper prices is added value. value is what really drives most sales of any product. $50 a person for a weekend lift ticket is a crazy price to me, but if the ski area is good enough and i enjoy the skiing, it is a good value. but more so, if the pass is valid at other ski areas, the value goes up substantially. for example, i bought the burke pass that is good at jay peak mid-week and gets me $30 tickets to jay mid-week and 50% off at cannon, balsams, and dartmouth. to me, that's a value added point. i would have bought the cannon pass for $70 more if burke didn't offer the extra value for their pass. but the extra deals make the pass worth the while.
Treebird you totally missed my point, The question im asking is what do you think the resort should do to add more value, that way they could justify pass prices being so steep. This is a very big issue in ski country, that resorts are trying to figure out. Not so much here in the east but out west resorts care what people think. Like bogus basin, thats a success story thats just waiting to be read. If resorts offered deals like that with there passes I think it would get a whole lot more attention that just a regular pass. Like someone stated above i really dont think a resort cares how long a liftline is, other than us. If they did, then there wouldnt be liftlines. Killington and Hunter do just fine with insane liftlines.