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Ever seen this before?

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newman
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Aug 21, 2008
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Location:The mighty SKI WARD Shrewsbury MA

Posted: Jun 14, 2012 - 7:50 PM GMT

I just found this picture. Can you guess where it is? I have never seen an ad on the back of a chair for myself. Ive seen ads on chairs at Bromley. They had a thing called LapMap. A trail map on the saftey bar. I thought it was cool, but never have I noticed one since then. In pictures of skidomes in Japan the back of every chair had Nokia ads in big blue. I wasnt suprised with that. I liked the idea for area owners, but not for the skiers who want to be out in the mountains and nature. Any thoughts on this? Have you seen this anyplace else. Not counting lift tower ads that have been around since the early 80s.
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usafnav2191
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Location:Cabot, AR

Posted: Jun 14, 2012 - 8:22 PM GMT

Lost Valley, Maine?

Cheers!

RAH

tedede
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Location:Amherst, NH

Posted: Jun 14, 2012 - 8:23 PM GMT

Edited: Jun 14, 2012 - 8:25 PM GMT

http://www.lostvalleyski.com/

Quote:

Out in the mountains and nature?

With towers and cables and chairs and lights and snow guns and pipes and buildings and snow mobiles? Skiing on trails cleared and blasted with snow that is made from a pond and a noisy machine and groomed by something that costs as much as your average mid-western home?

Sure, if you call that nature I can see why you might be disturbed by some banners

usafnav2191
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Location:Cabot, AR

Posted: Jun 14, 2012 - 8:26 PM GMT

OMG!

usafnav2191
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Location:Cabot, AR

Posted: Jun 14, 2012 - 8:26 PM GMT

Edited: Jun 14, 2012 - 8:28 PM GMT

Whoops! Sorry for the double post!

OMG! I can't believe I guessed that on the first shot. Blast from the past! I first learned to ski here as a kid and remember looking up at the left side chairlift thinking it went sooooo high! Nice one...

RAH

watatic rox
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Location:Look behind you.

Posted: Jun 15, 2012 - 12:00 AM GMT

I believe Sunday River has used trail maps on the South Ridge lift on and off for the past 20 years. I remember seeing them when I was younger, they have more rigid plastic ones now though.

newman
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Location:The mighty SKI WARD Shrewsbury MA

Posted: Jun 15, 2012 - 1:12 AM GMT

Quote:

Out in the mountains and nature?

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Im not bothered. I wanted to sell ad space all over the mountain where I worked. This chair sign thing was an idea I proposed. Along with lodge and maintenance building billboards. A good way to get free tower pads for your area is have Pepsi or someone buy them for you and paiste thei logo of the company on them before they go on the hill. Higher management liked the idea of some income, but gave me the mountain and nature quote.

ski_it
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Location:SW Near Boston, MA

Posted: Jun 15, 2012 - 4:40 AM GMT

When I was there in 2009, I recall that one ad on a chair was for another ski area. I'm not sure which one, might have been Lonesome Pine, Big Squaw or some other area I was not certain was still open at that time.

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Jimme
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Location:6 miles West of Jiminy Peak, MA

Posted: Jun 15, 2012 - 8:59 PM GMT

The idea of placing ads on the bases at baseball stadiums was proposed about a decade ago; fortunately it was met with enough resistance to fall by the wayside.

There is a distinct difference between advertising, and equipment. Ads do not enhance the mountain experience. Just because it can be done, does not mean it should be done. People are exposed to so much advertising I don't think it's necessary to bring it into the mountains. Aside from the hardware needed to operate a ski area it's nice to get a break from the daily grind of society. With the branding of all the gear we use, the advertising is all around in a more subtle way.

As far as distracting from the natural surrounding go: There's a mountain close to Ludlow, VT that uses orange Lolipops on ALL the snowmaking equipment. One on the gun, one on the air socket, one on the water socket, one one the pipe times hundreds of snow guns, and they just kind of scream "look at me!" Well, because they are bright orange against a mostly white background. Call me picky, but I think it detracts more from the natural surroundings than any of the other equipment. (This was also the one ski area where I saw those Map ads on the lift years ago. I don't recall seeing them last season.)

I vote to keep the advertising at the base area, and off the mountain and lifts, etc. for as long as possible. (I expect that by the time I stop skiing there will be full camera coverage on the entire mountain, and large flat panel screens in strategic spots on the mountain running ads. Sigh.)

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photogf128
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Posted: Jun 16, 2012 - 3:48 AM GMT

When the Slide Brook Express, the intermountain transfer lift at the Bush, first spun in circa 1995, it had a trailmap on the safety bar. I think they were removed due to some sort of safety issue. Course, since I skied mid week it's been a few years since I have been on that lift, I could be wrong. The lift is so long and scenic I used to take it just for it's Disney ride effect.

I didn't recognize Lost Valley at first but I spent several winters going there 2 nights a week for HS races and training. The place is reall small but does have some Olympic heritage.

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obienick
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Posted: Jun 16, 2012 - 4:15 AM GMT

Wachusett had them on about 1/4 of the chairs on the Polar Express when it first went in. The were removed after a couple of seasons because they were being vandalized.

bmwskier
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Posted: Jun 17, 2012 - 11:16 AM GMT

Quote:

As far as distracting from the natural surrounding go: There's a mountain close to Ludlow, VT that uses orange Lolipops on ALL the snowmaking equipment. One on the gun, one on the air socket, one on the water socket, one one the pipe times hundreds of snow guns, and they just kind of scream "look at me!"

Unfortunately, they're probably mandated by insurance. Sounds like someone hit one long time ago, sued and argued that they didn't see them and weren't liable. I've done enough AI's to see the pattern of overreaction or zealous prevention.

When it comes to $$$, insurance companies aren't interested in the mountain experience-- they're interested in their bottom line. If it costs the ski area a few hundred discos then that's to the good.

As far as advertising goes-- less is more. I aggressively tune them out with the overall mass of "buy this", "you're unworthy unless you own this" or "C. U. Droposki uses ____, why don't you?"

bobbutts
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Posted: Jun 17, 2012 - 4:24 PM GMT

I may be losing it, but I think I remember spinning trail map and advertisment things on the superstar chair at killington around when it was first installed. Anyone else?

obienick
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Posted: Jun 17, 2012 - 7:10 PM GMT

Quote:

I've been to quite a few ski areas that have those "lolipops" attached to snowmaking hydrants.

obienick
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Posted: Jun 17, 2012 - 7:13 PM GMT

And with respect to the original topic, a bunch of ski areas have ads on their lift towers.

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