I believe there is a Sugarloaf in New Brunswick, Canada, but more likely it was used to raise the profile of the resort, back when they hosted World Cup races (70's).
It originated when the World Cup came to the Loaf in 1971 as part of their marketing. The idea was that with the then-shiny-new gondola and international-level racing, Sugarloaf had arrived on the world stage and deserved the moniker.
Boyne decided to drop it when they took over. The public explanation was that it was just confusing and cluttered up the blue-triangle logo. I think the fact that they call themselves Boyne USA had something to do with it.
It originated when the World Cup came to the Loaf in 1971 as part of their marketing. The idea was that with the then-shiny-new gondola and international-level racing, Sugarloaf had arrived on the world stage and deserved the moniker.
Boyne decided to drop it when they took over. The public explanation was that it was just confusing and cluttered up the blue-triangle logo. I think the fact that they call themselves Boyne USA had something to do with it.
Loafasaur has it pretty much on the money. The WC races came to SL because of a no snow in Europe - there are still plenty of "blue triangle" stickers with the old SL/USA logo - Ayottes Gen Store has a bunch. Most of us who grew up having it as SL/USA don't like that they dropped the slash and USA.
The WC races came to SL because of a no snow in Europe
I think how it went down was that there was one downhill already on the WC schedule, and they added a second one on short notice b/c of no snow in Europe. But that was back when yer old lizard was running bamboo gates. I could be "misremembering."
Posted: Dec 17, 2009 - 3:08 PM GMT Edited: Dec 17, 2009 - 3:26 PM GMT
"USA" goes back earlier than 1971 and the World Cup. You only have my poor memory to go on that this brochure is from 1968, but it definitely predates the Bucksaw chairlift.
Note that they only claim 140 inches of annual snowfall. They also claim the gondola was gay.