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Sugarloaf/USA

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boston18
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Posted: Dec 16, 2009 - 9:26 PM GMT

I'm sure it's been discussed here and i'm probably just missing it... but if someone doesn't mind... how'd the /USA ever come to be?

Sugarloaf I get and even why the USA went away but can someone please explain the above?

Much appreciated!!


lotsoskiing
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Posted: Dec 16, 2009 - 9:54 PM GMT

I believe there is a Sugarloaf in New Brunswick, Canada, but more likely it was used to raise the profile of the resort, back when they hosted World Cup races (70's).
loafasaur
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Posted: Dec 16, 2009 - 10:08 PM GMT

It originated when the World Cup came to the Loaf in 1971 as part of their marketing. The idea was that with the then-shiny-new gondola and international-level racing, Sugarloaf had arrived on the world stage and deserved the moniker.

Boyne decided to drop it when they took over. The public explanation was that it was just confusing and cluttered up the blue-triangle logo. I think the fact that they call themselves Boyne USA had something to do with it.

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loafasaur
yardsale
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Posted: Dec 17, 2009 - 2:15 AM GMT

Quote:
It originated when the World Cup came to the Loaf in 1971 as part of their marketing. The idea was that with the then-shiny-new gondola and international-level racing, Sugarloaf had arrived on the world stage and deserved the moniker.

Boyne decided to drop it when they took over. The public explanation was that it was just confusing and cluttered up the blue-triangle logo. I think the fact that they call themselves Boyne USA had something to do with it.


Loafasaur has it pretty much on the money. The WC races came to SL because of a no snow in Europe - there are still plenty of "blue triangle" stickers with the old SL/USA logo - Ayottes Gen Store has a bunch. Most of us who grew up having it as SL/USA don't like that they dropped the slash and USA.
loafasaur
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Posted: Dec 17, 2009 - 2:38 PM GMT

Quote:
The WC races came to SL because of a no snow in Europe


I think how it went down was that there was one downhill already on the WC schedule, and they added a second one on short notice b/c of no snow in Europe. But that was back when yer old lizard was running bamboo gates. I could be "misremembering."


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loafasaur
mapnut
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Posted: Dec 17, 2009 - 3:08 PM GMT
Edited: Dec 17, 2009 - 3:26 PM GMT

"USA" goes back earlier than 1971 and the World Cup. You only have my poor memory to go on that this brochure is from 1968, but it definitely predates the Bucksaw chairlift.

Note that they only claim 140 inches of annual snowfall. They also claim the gondola was gay.
boston18
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Posted: Dec 17, 2009 - 3:21 PM GMT

I wonders if the USA came about to differentiate itself from Sugar Loaf mountain in New Brunswick, Canada. Long shot... but just a thought.
spunkyskier01
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Posted: Dec 17, 2009 - 6:25 PM GMT

There was also a sugarloaf in Michigan as well.
ciscokid
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Posted: Dec 17, 2009 - 8:36 PM GMT
Edited: Dec 17, 2009 - 8:37 PM GMT

Quote:
There was also a sugarloaf in Michigan as well.




My favorite lost area that I have skied, that is next to Snow Bowl in Jerzey.

Always wondered why Boyne had the USA in there for years! They too had some pro racing. :

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watatic rox
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Posted: Dec 17, 2009 - 10:29 PM GMT

In Brazil theres a Sugarloaf Mountain (not for skiing) with its own gondola.
itzthebigo
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Posted: Dec 18, 2009 - 1:02 AM GMT

The first page of the brochure shows a variety of phone numbers listed for the snow report. The numbers correspond to a variety of eastern cities.

I may be showing my youth but was this common? What is the story here?
flbski
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Posted: Dec 18, 2009 - 1:57 AM GMT

Yes, it was common. If you called a local number, no long distance charges.

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Rick
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Posted: Dec 18, 2009 - 9:58 PM GMT

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They also claim the gondola was gay.


Are we too politically correct here to comment on this? This has so much humor potential.
joshua segal
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Posted: Dec 18, 2009 - 10:04 PM GMT
Edited: Dec 18, 2009 - 10:05 PM GMT

Quote:
Yes, it was common. If you called a local number, no long distance charges.

Not only that, but it was much cheaper for the ski area than offering an 800 number.

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Joshua Segal

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