US Skier Visits Down 3%
visits at U.S. resorts dip about 3 percent
May 5, 2018
Skiers and a snowboarder disembark from the
new Montezuma Chairlift during this season's opening day on Friday, Nov. 10 at
Skier visits at U.S. resorts were down an
estimated 1.5 million or 2.8 percent this season compared with the prior winter,
the National Ski Areas Association announced Friday.
A preliminary study showed ski areas tallied
53.3 million visits this year compared with 54.8 million visits in 2016-17.
"I am pleased that the 2017-18 season was
right in line with our 40-season average, with the Rocky Mountains and the
Pacific Northwest performing above the 40-year average," said Kelly
Pawlak, NSAA president and CEO.
A skier visit is the purchase of a lift ticket
for a full or partial day. It is the standard business barometer for the ski
While the overall number was in line with the
40-year average, this season produced the lowest amount of skier visits in
seven seasons, according to NSAA's data. In addition, it was the third-worst
season in 18 winters.
Only 2011-12 with 50.97 million skier visits
and 1999-2000 with 52.2 million visits were worse.
The average for ski visits over the past 10
seasons, including this campaign, was 55.65 million.
A savage winter in the Northeast region and
low snowfall amounts early in the season in the southern and central Rocky
Mountain region prevented the industry from boosting business overall.
"The Northeast region held steady at 11.8
million visits, less than 1 percent down from the previous season," NSAA
said in a statement. "The Rocky Mountain, Pacific Northwest and Pacific
Southwest regions were down slightly more, ranging between 5 and 14
The Rocky Mountain region was down about 5
percent, according to an NSAA spokeswoman. That equates to a loss of about 1
million skier visits from the 21.73 million that hit the slopes in 2017-18.